![]() The format was invented by computer scientist Stephen Wilhite in 1987 – yes, GIFs are basically Millennials, and the same age as Dirty Dancing, The Princess Bride, Predator, Guns n’ Roses’ Appetite for Destruction, and Michael Jackson’s Bad. What to know about GIFs and copyright law.Ī GIF (or Graphics Interchange Format file) is a bitmap-type file that supports animation.10 Steps to Pick the Perfect GIF for Your Marketing.20 Ideas for How to Use GIFs in Marketing.Without further ado, let’s get to the goods: the benefits of GIFs to your business audience, how to use GIFs in your marketing, and how to make your own GIFs. There are completely serious business use cases that can be helpful, and add new depth to your website, emails, or social media. GIFs aren’t just for personal messages and trendy B2C brands. 300 million GIF searches are done every day on Tenor.It’s the world’s second-largest search engine behind Google Baidu has 218 million daily users, YouTube has 122 million, while Bing reports just 35.5 million.Giphy has over 700 million daily users and serves up over 10 billion GIF results per day.How can you do better than static images without increasing your marketing budget? Enter the GIF. But creating and editing videos takes time and resources that many SMBs just don’t have. We all know that our audiences crave better, more invigorating visual content – look at the meteoric rise of TikTok. ![]() If you aren’t using GIFs in your marketing content, you’re missing a massive opportunity that goes way beyond mere reactions and jokes. ![]()
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